Booba-Berdah case: an investigation for “deceptive commercial practices” opened against the influencer agency

the essential
Justice has opened an investigation for “deceptive commercial practices” against Shauna Events, the influencer agency of Magali Berdah, one of the main in France, following a complaint made by rapper Booba, a-t -we learned, this Monday, September 12, from the Grasse prosecutor’s office.

Justice has opened an investigation for “deceptive commercial practices” against Shauna Events, the influencer agency of Magali Berdah, one of the main in France, following a complaint made by rapper Booba, a-t -we learned, this Monday, September 12, from the Grasse prosecutor’s office. This investigation, opened on September 6, was entrusted to the police station of Antibes, the city where the company of this agent of personalities is registered and which is within the jurisdiction of the court of Grasse.

“A complex and organized scam scheme”

While the complaint by Elie Yaffa (alias Booba) concerned both deceptive commercial practices allegedly committed by Shauna Events and an organized gang scam, the investigation was only opened, given the elements of the complaint, for the first qualification, specifies the parquet floor of Grasse.

The complaint, initially filed in Paris by the rapper, was sent to him at the end of August. “He takes it to heart to denounce what appears to him to be an injustice (…) He gives himself the means so that all the light is shed on (the environment) influencers who rely on the fake: fake stars, fake products but real harm to the consumer,” Booba’s lawyer, Maître Patrick Klugman, told AFP in July.

According to the complaints consulted by AFP, “there appears to be a complex and organized scam system, centralized by the company Shauna Events”, a “system fed by the passivity of social networks and particularly Instagram and Snapchat used by influencers to promote scams”.

Online harassment

These complaints list several testimonials from consumers received by the rapper and claiming to have been defrauded by companies promoted by influencers linked to Shauna Events: merchandise not received and not reimbursed, non-compliant products, etc. For several months, Magali Berdah has accused Booba of harassment and has also obtained the opening of an investigation.

This has been open to the National Pole for the Fight against Online Hate (PNLH) of the Paris Public Prosecutor’s Office since June 1, in particular for death threats, harassment by means of electronic communication and public insult on the grounds of origin and of sex. In a press release in mid-July, Magali Berdah accused Booba of targeting her on social networks for several months “by false and humiliating publications”. “Since then, I have suffered mass online harassment”, with thousands of daily messages, she confided.

Justice had ordered the deletion of the rapper’s Instagram account (“@OKLM”) as well as his Twitter account (@booba). Booba then quickly opened a new Instagram account (“@elieyaffaofficiel”) and appealed to the judge in chambers to request the cancellation of the court decision. The Marseille criminal court must give its deliberation in this case on October 3.

Leave a Comment

Your email address will not be published.