For the 20th anniversary of his famous communication agency, leader in the most “hype” and popular beauty brands in the world, the lively Carl Ganem, unknown to the general public but intimate and confidant of the stars, gathered all his friends at the Hotel Costes for a party like Paris had not experienced for a long time.
An evening like we would have celebrated a casual birthday, with champagne and petit fours. Except it’s with the queens Catherine Deneuve and her daughter Chiara Mastroianni, Isabelle Adjani, Fanny Ardant and all the nice celebrities in Paris, Roselyne Bachelot, Thomas Dutronc, Jérôme Commandeur and many others, journalists and photographers, personalities from the art world (Sophie Calle was there!), childhood friends and family, business leaders from the luxury world, have toasted together and formed this successful cocktail that is a Parisian party. A clever mix of good humor and genres, where everyone, stars included, talks with everyone and remakes the world with ease. So classy!
It is after a childhood in the IXth arrondissement, then in the very posh 17th districtth that little Carl meets his first son and daughter buddies. “We frolicked at Flandrin with Romain Sardou, and Camille Sayan, son of Levon Sayan, the famous producer of Charles Aznavour. We were ushers at his concerts, and we played cards in his dressing room. One thing leading to another, the marketing student propelled himself into marketing at Elizabeth Arden. The story would be too long of the coffees in his office and his friendships forged with the actresses in favor of the cream of eight hours, a real hit tube! For him, the confidant of the icons of the big screen, the stars are made to be in the light. “I’m happy to be backstage.” Until the end of the night Paris is a party!