McLaren announced on Tuesday that it has signed a multi-season commercial partnership with the famous whiskey brand Jack Daniel’s!
Jack Daniel’s has over 155 years of whiskey-making heritage and will enter Formula 1 for the first time with McLaren to scale its global presence and reach new consumers.
McLaren and Jack Daniel’s will host a variety of events throughout the 2023 season. The two brands will also collaborate to develop McLaren and Jack Daniel’s themed programs at retail outlets around the world.
McLaren and Jack Daniel’s will create tailored marketing and advertising campaigns, including a special-edition bottle for select markets in 2023.
The Jack Daniel’s logo will appear on the nose of future McLaren MCL37s as well as on the suits and helmets of the British team’s staff members.
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“We are delighted to welcome Jack Daniel’s to the McLaren F1 team, comments Zak Brown, CEO of McLaren Racing. Together we will seek to reach new audiences and organize a variety of events together. 2023 is an important year for McLaren as we commemorate our 60th anniversary, and we are delighted to celebrate it with such an iconic brand as Jack Daniel’s by our side.”