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We no longer really present Mark Gurman, the Bloomberg journalist. Its information is regularly reliable and, every Sunday, in a newsletter called power-on, it reveals the most likely rumors about the world of Apple. The latest concerns the iPhone rental service that Apple plans to deploy soon.
After subscriptions to Netflix, Apple Music or Apple Fitness+, Apple wants you to subscribe to yet another additional service, and not the least. By paying a certain amount per month, you would rent a new iPhone 14 and have access to certain Apple services, such as AppleOne or Apple Care. Nothing indicates for the moment if the offer can be modeled according to the wishes of the user who would like to have access, for example, only to Apple Music and Apple TV+.
According to Gurman, the service should land later this year and would allow the subscriber to have access to a new iPhone every two years. Unlike leasing, the phone would never really belong to him, Apple would retain ownership.